evoking interest, attention, or admiration in a powerfully irresistible way.
Our feelings talk to us constantly. "Tomorrow is another day", "You can finish then", "Send it already, no one will notice a typo", "Eat the whole brownie, you deserve it", "You are not that drunk, have another one. You'll be fine for tomorrow's meeting"
Their job is to be compelling. Ours is to know when they are reliable.